Nike
NIKE
For the 2023 Women’s World Cup, Nike wanted to elevate some of the world’s best footballers to household names. With a focus on engagement, we crafted social executions to give the world a hyper-real, hyper-raw look at the key figures and cultural moments of the tournament.
Drawing from athlete interviews, we crafted Instagram series that gave the football community the chance to hear their faves on everything from superstitions to the all-new Phantom Luna boot. I worked with my teams at Instrument and Nike to concept and storyboard executions (and give each caption a healthy does of emojis.)
For select FC TV segments, we brought in DJ Monki (our FC MC) to host. In the series below, we go BTS of the Nike National Team Kit photoshoot, as Monki talks with photographer Juanita Richards about the making of the photos and what it was like to work with the athletes.
In addition to the Nike App and Instagram Stories, we rolled out a number of Twitter and Threads executions focused on community engagement.
Weekly footwear
Nike needed an email system to highlight the latest and greatest kicks.
We dropped the Nike Weekly Footwear series with simple, punchy shoutouts for each featured shoe.
