T-MOBILE ADVERTISING SOLUTIONS
T-Mobile launched its mobile advertising platform, T-Mobile Advertising Solutions, at the 2022 Cannes Lions Festival. The company delivers the insights advertisers need through ethically sourced app data.
Featuring OOH, Cabana branding, websites, and videos, we brought the brand to life at Cannes under the campaign Apps Speak Louder Than Words.
CAMPAIGN BRANDING AND WEBSITE
To launch the brand, I helped craft a tagline that spoke to the platform’s core offering and led copy for the website hero.
DIGITAL ASSETS
Paid placements used campaign creative that conveyed the brand’s mobile app-derived offering.
OOH AT CANNES
As one of the partners for the festival, I helped roll out the pink carpet with billboards, cabana design, and more.
CANNES PROGRAM CRM
Invites, mailers, and email journeys spread the word and drove in-person attendance at the T-Mobile Cabana.