BED STUY STRONG

I envisioned a headline-driven OOH campaign for a mutual aid organization in my neighborhood called Bed Stuy Strong — one that raises awareness, celebrates the pride residents have for this historic neighborhood, and makes mutual aid fun. While mutual aid has radical roots as a vehicle for social justice, that doesn’t mean it needs to be self-serious and unapproachable. At the end of the day, it’s just neighbors helping neighbors.