SEATTLE STORM
After 3 years with no home court to call their own, the Seattle Storm returned for their highly anticipated 2022 homecoming season. Between the opening of Climate Pledge Arena, Sue Bird’s final WNBA season, and a championship legacy to defend, the team needed to announce their homecoming in a big way.
Led by the tagline Be the Storm See the Storm, we launched a campaign to build hype for the 2022 season including OOH, paid social, radio, and broadcast spots. Following the launch, the Storm went on to play multiple sold out games with record breaking attendance numbers all season long.
CAMPAIGN HERO OLV
I helped bring the hero sizzler to life with with tagline ideation and storyboarding.
PAID SOCIAL
Ads on Meta platforms drove ticket sales for the home opener.
OOH placements
Ran in coordination across Seattle during the season build up. (Please excuse the 2 megapixel photo.)